CREATIVE DIRECTOR

Elaina is a multidisciplinary designer and creative strategist with a BFA in Textile/Surface Design from the Fashion Institute of Technology, where she also minored in Art History and Creative Writing. She began her career in the fashion and home industries, collaborating with global brands such as Victoria’s Secret and Li & Fung, before moving into the tech space to develop textile design software, train designers in Adobe tools, and support product marketing initiatives.

Today, Elaina combines her experience in fashion, branding, marketing, and web development to lead projects that connect creative design with strategic purpose. She builds cohesive visual systems that perform across platforms and tell a unified story. As PCKG’s co-founder, she focuses on packaging design, marketing, web development, and brand identity, using her deep Adobe expertise to deliver work with precision, speed, and commercial insight.

With a foundation in both creative direction and marketing, Elaina approaches every project with clarity, adaptability, and a focus on helping brands grow through purposeful design and authentic storytelling.

DESIGN director - studio lead

Isa is a seasoned Creative & Art Director/ Designer based in Portland, Oregon. With over 12 years of experience, she brings a distinctive creative spark to every project, combining strategy, craft, and curiosity to build brands that connect on a human level.

Her work spans brand identity, packaging, illustration, and large-scale marketing campaigns. She approaches each collaboration as a true partnership where strategic thinking, collaboration, and a touch of play lead to stronger, more impactful results. Isa’s design philosophy centers on creating work that not only looks good, but drives engagement, fosters authentic connection, and supports meaningful business growth.

Before joining PCKG, Isa worked with clients including Google Fiber, Alamo Drafthouse, BuzzFeed, Pabst, Everlywell, and In Good Taste, with features on The Die Line, CanvasRebel, and Voyage Austin.

When she’s not designing, Isa can be found experimenting in the kitchen, crafting handmade goods, or curating Spotify playlists for every possible mood, all with her pup by her side.