PCKG developed Jallo Creamery's complete brand identity system, starting with a custom mark built around the idea of coffee and ice cream in perfect harmony: a coffee bean silhouette containing a soft-serve swirl, symbolizing the two categories as Yin and Yang. The logotype pairs a high-contrast serif with a geometric sans tagline, giving the brand a voice that reads as confident, premium, and a bit playful.

The color palette was built in two tiers: A minimal primary palette anchors the logo and signage with a premium, restrained feel, while a brighter secondary palette brings energy to patterns, illustrations, and marketing materials. The system extends into three custom pattern families: a terrazzo pattern inspired by Italian tile work for use in interior and packaging design, a sprinkle-inspired pattern in six colorways for smaller applications like cups and signage, and a support pattern inspired by Syrian mosaic tiling. An organic, hand-drawn illustration style rounds out the visual language, used for icons and supporting graphics across the brand.

The cohesive brand identity system is thoroughly documented in a Franchise Playbook, covering logo usage, color, typography, illustration, pattern, and photography direction, along with sample brand applications, giving Jallo Creamery a cohesive, scalable identity ready to launch and franchise.

In tandem with the brand identity work, the PCKG Design and Production teams created a custom packaging system to bring the brand to life across physical customer touchpoints such as cups, to-go items, food containers and carriers, and more. PCKG also collaborated with Jallo Creamery’s architecture team and General Manager to ensure the brand came to life across building signage, structure, merchandise, and starting marketing assets.