The primary challenge was striking the right balance between evolution and continuity. We carefully refined the brand by introducing a more modern and expressive typographic direction, updating the logo with a cleaner and more distinctive font while maintaining its recognizable character. The original Morro icon was fully redrawn to improve clarity and consistency across applications, and the color palette was refined to feel more vibrant and cohesive. Supporting visual illustrations were also updated to enhance the overall packaging system. The result is a refreshed identity that feels new and energetic while remaining instantly recognizable to loyal customers, ensuring a seamless transition on shelf.