CLIENT BRIEF

"The vision for Chimney Coffee is to build a brand that draws from my personal background and experiences growing up in Los Angeles and living between Los Angeles and Bangkok since the age of nine. I want the brand and packaging design to reflect the parallels between these two cities—both sprawling, diverse urban centers that balance vibrant city life with proximity to nature. While we’ve traditionally referenced brick in our identity, that element is already represented in our “Chimney Cup” logo, so we’re looking to move away from it in this new design direction.For our Thai audience, we want to emphasize the “L.A.” side of the brand, and for our Los Angeles audience, we want to highlight the distinct “Thai” influence—creating a cross-cultural intrigue that feels authentic and modern. We’re located in Chinatown, Los Angeles near the State Historic Park (formerly the Cornfields), and in the Rama 3 area of Bangkok—both adjacent to rivers, the LA River and the Chao Phraya River. I’d love to see those geographic parallels represented, perhaps through forms inspired by the park or the unique peninsula bend of the Chao Phraya.Ultimately, Chimney Coffee should embody the energy, diversity, and evolution of both cities—urban yet natural, modern yet familiar. I want the branding to practically scream “L.A.” and “Bangkok” at the same time: a concrete jungle that feels like home."