Design Studio
-
A Logo Is Not a Brand: Why AI Concepts Fall Short
With the rise of AI tools like ChatGPT, Canva, and other free logo generators, brand owners have more access than ever to visual creation. In minutes, anyone can generate something that looks like a logo. This technology has led to...
-
Why Holiday Packaging Matters More Than You Think
Holiday packaging isn’t just a design upgrade; it’s a strategy. Brands that invest in thoughtful seasonal packaging see stronger sales, better customer engagement, and a deeper connection with their audience. Whether you’re a small specialty roaster or a fast-growing CPG...
-
Why Art History Is Imperative For CPG Leaders
In the world of consumer packaged goods, great design is a competitive advantage that could make or break a sale, regardless of the product inside. Packaging is often the only physical interaction a customer has with your brand before making...
-
Beyond the Brief: Breaking Designs Invisible Language Barrier
As artists and creatives, we live and breathe great design. But don’t be fooled by the polished, glamorous work we produce; because if there’s one thing we’ve learned over years of experience, it’s this: the hardest part of being a...
-
A DESIGN EXPERIENCE FOR THE MODERN CUSTOMER
At PCKG, we believe design should feel like a conversation—not a waiting game. That’s why all of our customers get access to professional graphic design services at no extra cost, with a twist that sets us apart: working sessions....