Design Studio
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Proofing 101: What It Means, Why It Matters, and How We Do It at PCKG
As a brand owner, you may think that once your packaging design is approved, it’s ready to go to print. The artwork looks great, everyone has signed off, and the design is sitting perfectly on the dieline. Time to start...
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How Packaging Increases Perceived Product Value
Walk down the coffee aisle or snack section of any grocery store, and you'll notice something interesting. Before a customer ever tastes the coffee or opens the bag of chips, they've already decided which products look premium. That decision isn't based...
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The Importance of Labels in Coffee Packaging Design
When people think about coffee packaging design, they usually picture the bag itself. The colors, graphics, logo, and typography are what first come to mind. One of the most crucial aspects of coffee packaging design is often the smallest element:...
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A Logo Is Not a Brand: Why AI Concepts Fall Short
With the rise of AI tools like ChatGPT, Canva, and other free logo generators, brand owners have more access than ever to visual creation. In minutes, anyone can generate something that looks like a logo. This technology has led to...
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Why Holiday Packaging Matters More Than You Think
Holiday packaging isn’t just a design upgrade; it’s a strategy. Brands that invest in thoughtful seasonal packaging see stronger sales, better customer engagement, and a deeper connection with their audience. Whether you’re a small specialty roaster or a fast-growing CPG...
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Why Art History Is Imperative For CPG Leaders
In the world of consumer packaged goods, great design is a competitive advantage that could make or break a sale, regardless of the product inside. Packaging is often the only physical interaction a customer has with your brand before making...
